Why I Started Firth Consulting (Again)

Somewhere deep in my earliest memories is the sound of a suitcase zipping shut. My parents, Jim and Lynda Firth, were often on the move—boarding planes, chasing ideas, and building relationships with people who were passionate about their work. My parents ran a small but mighty consulting business back then—Firth Consulting—and together they traveled the world during their free time, sharing knowledge and learning just as much in return.

In the early 2000s, everything changed when my dad had a stroke. The traveling stopped. The business paused. But the spirit behind it—the belief in collaboration, curiosity, and lifting others up—never went away.

This year, I decided it was time to carry that torch forward.

Firth Consulting is back.

This time with me at the helm.

I've spent years working in operations, HR, marketing, and leadership roles—mostly in the world of craft beer, restaurants, and nonprofits. I’ve seen firsthand how hard it is to juggle all the things when you're running a business, chasing a dream, or just trying to get an idea off the ground. And I’ve found that what I enjoy most is helping people sort through the mess, clarify their direction, and build something that works.

So that’s what I’m here to do.

Whether it's streamlining your workflow, planning your next big event, creating social media that actually sounds like you, or just being the person who asks the right questions—I’m here to help.

There’s something really full-circle about using the same name my dad did. It’s a quiet nod to the values he and my mom instilled in me: curiosity, humility, laughter, and a genuine desire to be of service. I hope to bring those same values to every project I take on.

Thanks for being here at the start. I’m excited to see where this goes—and if I can help you along the way, let’s talk.

– Sarah Firth