From Roommate Photo Shoots to Running Campaigns: My Social Media Journey
Long before I ever thought about hashtags or engagement rates, I was running around with a camera and a college roommate named Greg. Back then, we weren’t trying to “build a brand” or “create content.” We were just two students chasing light, trying out ideas, and letting creativity take the lead. Greg, who is now an incredible designer, had the kind of eye that made everything feel intentional. I had the curiosity (and sometimes the chaos) to just try things and see what happened. (See his awesome work here!)
Looking back, that’s where it really started for me—with freedom, experimentation, and the fun of making things with someone else.
After college, I found myself working in the nonprofit world. Like many people in mission-driven organizations, I wore about twelve hats at once. One of those hats? Social media. I didn’t exactly know what I was doing at first, but I knew we had a great story to tell—and I wanted people to see it. So I started learning. A lot.
What I quickly found was that social media is a constantly moving target. Algorithms change, trends evolve, and what grabs people’s attention one week might flop the next. But I also found something else: the challenge of keeping up was part of the fun. Creating content that actually connects with people—whether it’s heartfelt, helpful, or just funny—is deeply rewarding. When you see something resonate, when a post sparks a conversation or drives someone to take action, you realize it’s not just noise. It can be real connection.
Since those early days, I’ve worked on everything from nonprofit campaigns to restaurant menu launches to professional branding. I’ve coached teams, built strategies, and managed a variety of accounts. And I still love it.
These days, social media can feel overwhelming—and sometimes downright exhausting. But it can also be a powerful tool for telling your story, reaching your people, and staying true to who you are. That’s the part I care about. That’s what I help others do.
And it all started with a camera, a friend, and the simple joy of creating.